INNOVATION PROGRAMS

In 2021, we were thrilled to design (or co-design) and work in 6 innovation programs. The programs focus on a range of topics, from public health and corporate innovation to social services and economic development, and are based in several countries. Despite their differences, they all contain the three elements we know are key to a successful innovation program: a structured program design with metrics, iterative pilots and wrap-around communications. We have been designing innovation programs and partnering with dynamic, intrapreneurial clients for many years.

In 2021, we partnered with Hub UDEP, the entrepreneurship incubator of the University of Piura (Peru), to help design a 5 step open innovation program that will engage, connect, incubate and promote technological and innovative ventures in agribusiness, fishing, biodiversity and fintech services.
— Diego Perez
In August, we ran a public health focused immersive innovation lab in Atlanta with 24 folks who had little to no exposure to innovation. The growth that happened in those two weeks was incredible. Everyone walked away inspired and energized with both a tangible pilot plan as well as a new perspective with which to approach their public health work.
— Sophie Becker

PILOTS

Pilots are the building blocks of progress in innovation programs, making them key to program success. They allow us to identify a small sliver of a larger pain point, or challenge, and test for areas of opportunity. Pilots are evaluated based on Key Performance Indicators (KPIs) and allow us to move toward solutions while managing risk. Pilots are integral components of our work and we’re proud to say that we worked on 28 pilots in 2021.

 
For many, drone delivery may seem far-off or futuristic, but by piloting this technology, we are able to bring the future of drones closer to reality. With one of our clients, we have begun piloting drone technology to demonstrate proof of the future state and show how the technology could be applied to our client’s business. This allows them to proactively prepare for the impact of the technology on the market and retain their position as a leader in their field.
— Hannah Ranieri
We helped one of our partners launch a testing strategy around emerging autonomous technology. In addition to setting up rigorous key performance indicators (KPIs) for testing with specific stakeholder groups, we were also able to run a series of pilots to quickly and efficiently evaluate use cases for the technology. Once validated, the technology was handed back to the business for implementation.
— Ashley Touchton

MARKETPLACE TREND ACTIVATION

Starting something from scratch is challenging, but that’s one of the things we do best. In 2021, we activated 5 major marketplace trends. By identifying these emerging areas, we can build comprehensive plans for testing and validation. Our approach includes research and benchmarking, exploring relevant partnerships, mapping testing opportunities, creating a use case validation roadmap, and running small pilots to build to a larger goal.

In the last few years, the quick service industry has faced the need to make massive changes to respond to changing customer demands for convenience. These changes have been further accelerated by the global pandemic, forcing us to look at increasing convenience combined with public health and safety. We have been pleased to help bring new delivery service concepts to the marketplace with our clients, leveraging their existing brand awareness and credibility to accelerate the adoption of new service offerings to established customers.
— Nick Fisch
With a well rounded, cross-industry view of innovation, we have the unique opportunity to draw connections across different bodies of work and identify emerging trends. This research is then used to create comprehensive plans for testing new initiatives. We utilize small tests of advanced technology or cutting edge processes to gradually build learnings and validate the case for larger applications.
— Ashley Touchton

PILOT LOCATIONS

We love getting to work in the field with people who are testing solutions. In 2021, we got to work in 14 pilot locations. Where coronavirus precautions allowed, we even traveled, which we used to do all the time! Being involved in running pilots on the ground allows us to get up close knowledge of the technology or solution we’re testing, as well as the regulatory landscape of the locale. There’s no better way to reach a deep understanding than field testing.

Oftentimes, innovation can be slowed by regulatory restrictions, but in some cases, forward-thinking regulatory bodies can really help to accelerate innovation. We came across an example of this during a pilot in Santa Monica where the City of Santa Monica and the Los Angeles Cleantech Incubator (LACI) launched and deployed a first-in-the-nation Zero Emissions Delivery Zone. For other cities, this zone should be looked to as an excellent example of how government and industry can partner within a community to advance policy as well as technology.
— Hannah Ranieri
Remote work is crucial to how to interact internally at OSB (It’s what made it possible for me to work at OSB) but also helpful in expanding reach and access to clients across the country. We had the opportunity to set up an innovation program in the Midwest and can quickly check in with teams and projects, who are all also separated, and coach them as they implement their pilots.
— Sophie Becker

LANGUAGES SPOKEN

Communication is key to successful projects. We know that being able to contribute to conversations in multiple languages increases our reach and value. Therefore, in all our work, we are always focused on the best ways to communicate to reach stakeholders. In 2021, we worked in 3 languages.

When identifying the needs of communities, there are inherently groups that are left out for various reasons, such as language barriers. For this reason, in 2021 we conducted research to not only identify which communities we needed to reach but how to best do so. Through this we found that by developing outreach materials in Spanish and delivering them through existing networks and channels, we could better reach and understand the needs of these communities.
— Liris Berra
In 2021, we had the opportunity to share our experiences in open innovation with our partners in LATAM, leading programs, webinars, and workshops in Spanish. These helped us to understand the business terminology used in Spanish speaking countries as well as the common adaptation of English words in the innovation ecosystem across the continent.
— Diego Perez
The value of a multilingual organization is a tremendous asset in today’s business world. Bilingualism is growing in the workplace and the importance of offering the diversity of language can only lead to an organization’s ability to influence other markets. Bilingual speakers are available to help bridge the gap between customers or potential clients that otherwise would not be attainable.
— Leslie Creswell

States and Territories

We work with clients and partners across the world. Our U.S. based work is broad reaching, touching 20 U.S. states and territories.  The extended geographic focus of our work  allows us to understand social and marketplace trends broadly.

At the Rollins Innovation Summit, we facilitated the convening of partners from across the state of Georgia, ranging from industry professionals to community champions. The experiences of each person at the Summit brought a unique lens to solving public health challenges faced across the state, and we each learned from one another.
— Liris Berra
One of our clients is Midwest based, but works with communities across the U.S. Thankfully our team is also dispersed, which allows us to navigate regional differences, time zones and perspectives efficiently.
— Sophie Becker

Countries

We’re proud to work with international clients and partners. Whether it’s working with a venture partner in LATAM, designing a U.S. based pilot with an international startup, or sourcing partnerships across 4 continents, we consistently have a global view of innovation. In 2021, we worked across 12 countries.

Over the last several years, we have gotten to engage with multiple partners in the Peruvian startup and venture ecosystem. In 2021, we continued to brainstorm, support and dream with friends and partners in Peru and can’t wait until we can do so in person!
— Meaghan Kennedy
We have the opportunity to meet and work with international startups in sectors such as healthcare, robotics, delivery, and more. By working internationally, we can get a global perspective on trends, landscapes, and regulations that may be viewed differently in different regions. Additionally, we can continue to expand access and adoption by understanding diverse views and approaches.
— Ashley Touchton

Talks and Reviews

We believe in actively participating in the innovation ecosystem and contributing to the discussion as thought partners. We consistently engage as speakers, panelists, reviewers and mentors with innovation industry leaders, the economic development community, the impact and public health community and with schools and universities. We believe in participating widely, sharing our knowledge and expertise and consistently learning from these engagements. 2021 saw us giving talks or participating as invited reviewers 37 times.

It means the world to me to give back to the education program that got me my start in the digital creative industry. eCommunications is truly a special program that provides access to industry level hardware and software and guidance on industry hard and soft skills that dramatically accelerates high school student’s skill sets going into college or the industry. The eMagine Multimedia Festival is a competition I proudly placed in during my time in eComm and have been delighted to be asked to act as an industry judge and mentor for 7 years running!
— Nick Fisch
“We were excited to be asked to speak by the Peruvian government innovation organization, ProInnovate. Our ProInnovate “Jueves de Innovación” talk covered open innovation and corporate venturing and gave us the opportunity to share our experience and knowledge with various industry participants, startups, and entrepreneurs. This platform is ideal for the exchange of knowledge and experiences between multiple sectors. We are grateful to Proinnovate and the SNI (Sociedad Nacional de Industrias) for giving us the opportunity to participate.”
— Diego Perez

Sourcing for Partnerships or Pilots

Partnerships are of great value to the growth of our company and our stakeholders. It is our belief that expanding stakeholder networks is one of the best ways to catalyze innovation. In 2021, we sourced 21 organizations that would help our stakeholders achieve their goals.

Global reach can seem daunting, but what about when you need to source partnerships specifically for and from other countries? We had the opportunity this last year to source multiple partnership options for a non-profit client spanning multiple countries and continents. When mission alignment and value exchanges guide the process, the hardest thing is only to correctly navigate time zones!
— Sophie Becker
When looking for partners to test solutions, it is important to focus on nuance as well as the technology being pitched. By hearing from multiple vendor, you can begin to narrow in on the best solution for a given problem. While technical ability and specifications are critical, paying close attention to transparency, attitude, and team dynamics are just as important. The team that you select needs to be open and willing to work collaboratively toward the solution.
— Ashley Touchton

Startups Accelerated

We often engage with startups as they are launching new products, pivoting or considering new partnership opportunities. These are key points of change for organizations and are often challenging to navigate. Designing a pilot to quickly understand a direction can be key to successfully navigating these pivot points. In 2021, we worked with 7 startups on significant acceleration projects.

This story of government/student/community cross collaboration is an amazing example of an effective sprint and innovation process that brings about real change. R Story is a tool that leverages Federal Open Data from the US Census Bureau to provide relevant data visualizations for community leaders and allows them to be quickly output to be included in economic development presentations. The entire process has been a testament to the power of open innovation in tackling big problems.
— Nick Fisch

Webinars and Podcasts Produced

We believe in not only actively participating in the innovation ecosystem, but also starting conversations to engage thought leaders in the space. We consistently engage as speakers, panelists, reviewers and mentors with innovation industry leaders, the economic development community, the impact and public health community and with schools and universities. Our broad network allowed us to produce 17 webinars and podcasts in 2021.

Public Health+ was born as a response to the COVID-19 pandemic, when it became painfully obvious that public health has been long siloed, with dire consequences. We aim to highlight the intersections of public health and other industries to inspire both students and professionals. This past year saw discussions of public health + environmental justice, design, networks and homelessness, to name a few.
— Sophie Becker
We created Evolve to establish a community where innovators can have an open dialogue about innovation pain points and where everyone can learn and grow from each other’s insights. In 2021, we’ve had thoughtful conversations with innovation experts and thought leaders across government, industry, and academia with our efforts concentrated around webinars, live podcasts, and blogs.
— Hannah Ranieri

Regulatory Landscapes Analyzed

In rapidly evolving areas, the regulatory landscape is often in flux and trying to keep up with change. This is always one of the challenges of working in emerging areas. We have to quickly understand the current regulations, as well as where things may evolve, as we push into new work. Therefore, regulatory landscape analysis is one of the key tools we use as we launch new bodies of work. In 2021, we analyzed 5 regulatory areas.

In the autonomy space, regulations are constantly evolving, and in many cases, they are progressing slower than the technology. By understanding the key legislation corresponding to the various types of autonomy, we are able to evaluate most viable locations and make a projected timeline for the adoption of the technology. This foundational knowledge is essential when beginning to talk to startups and plan for pilots.
— Hannah Ranieri
As the pandemic continues, it is extremely important to remain current on science that evolves daily, as well as monitor how regulations evolve around things like testing. Of course, regulations vary by state in the U.S., but also internationally. This remains a complex and evolving regulatory landscape that is key to our work, as well as our personal lives.
— Meaghan Kennedy

Thought Pieces Written

Our unique cross-functional, generalist approach to innovation prevents us from getting mired in details that subject matter experts often focus on.  Our cognitive flexibility allows us to see patterns across seemingly unrelated disciplines and accelerate change (aka innovation). We lean into sharing our perspectives and learnings across blogs, research or white papers and publications, totaling  31 thought pieces in 2021.

In 2021, we submitted our first publication around our approach to solving complex public health challenges through Innovation Immersion Labs. We are incredibly excited to see the outcome of that submission and continue contributing our learnings to the scientific community.”
— Liris Berra
In 2021, we focused on examining issues surrounding sustainability through an intersectional lens. We are excited to continue sharing our stance on this issue and sharing innovative solutions to tackling these challenges.
— Emily Zheng

Colleges and Universities

We have continued our active participation with colleges and universities. These college and university engagements have led to long term friendships, partnerships and collaborations over the years. As a company, we feel strongly about giving back and these partnerships continue to be key to that ethos. In 2021, we worked with 8 colleges and universities, resulting in many lasting friendships.

In 2021, we ran an immersive innovation lab, partnered with the Rollins School of Public Health at Emory University. With the backdrop of the pandemic, helping participants design innovative public health pilots was very meaningful. And as a Rollins alum, it was fantastic to make new connections and lasting friendships with many very impressive members of the Rollins community.
— Meaghan Kennedy
As Georgia Tech Industrial Design (ID) alumni, as several of our team are, we make a concrete effort to stay connected to the program and professors that helped shape our thinking. By supporting student competitions with awards and feedback, guest lecturing, and attending events, we can stay connected to the school in addition to building ongoing relationships with students. Our application of industrial design principles is different than most common ID trajectories. We are passionate about expanding student’s ideas of what job opportunities for those trained in ID principles.
— Ashley Touchton

Illustrations by Hannah Ranieri